Why Every Athlete Needs a Link-in-Bio on Instagram

Why Every Athlete Needs a Link-in-Bio on Instagram

Have you unlocked the full potential of your Instagram profile? Let’s dive into the small but mighty link-in-bio feature – your secret weapon for leveling up your social media game!

Your Instagram bio is prime real estate, and this one link allows you to build your own mini landing page with multiple links to everything from your latest highlights, merch, other social accounts and more. It’s essential your own personal homepage right on Instagram.

But what should you link out to in your Linktree? Think of it as your digital playbook.

  • Latest highlights
  • Merch store
  • Sponsors pages
  • Charities work
  • Other social platforms
  • Tickets to upcoming games/events
  • Training tips and routines


Firstly, having a link-in-bio instantly boosts your credibility as a professional athlete, showing that you’re serious about your brand and committed to engaging with your audience beyond the playing field. It also opens up new revenue streams. Whether you’re partnering with brands, selling merchandise, or promoting events, a well-crafted link-in-bio can drive direct traffic and sales to these pages.


  • Linktree
  • Campsite
  • Bio
  • Komi
  • Shorby


Let’s look at an athlete who’s absolutely nailing it on Instagram – Kennedy Cherrington, NRLW player for the Parramatta Eels.

Check out her link-in-bio site here.

Kennedy’s digital hub bio is a masterclass in self-promotion! She ensures her followers have easy access to all areas of her online presence.

She seamlessly integrating direct links to her social channels, video messaging platform, game details and highlights her personal sponsorships. Providing her managers contact info is a great way of facilitating potential new partnerships. She wants her audience to know what music she listens to, shoes she wears and community programs she’s apart of, creating a deeper connection and ability for them to engage with her.

By presenting herself as more than just an athlete, but also as an ambassador and community leader, Kennedy sends a powerful message to potential sponsors – that she is a committed brand ambassador, who takes her own brand seriously and who values authenticity and engagement.

Don’t overlook the power of the link-in-bio feature. It’s a simple yet incredibly effective tool for taking your Instagram game to the next level, whether you’re a rookie or a pro. Consider what you can include in your digital hub to showcase your personal brand and connect with your audience.

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