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COURSE COMMENCING:
23 July 2025

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THE ATHLETE'S
MARKETING COACH

I’M AN ATHLETE
I’M A SPORTS ADMINISTRATOR
I’M A BRAND/SPONSOR

COACHING ATHLETES TO MARKETING VICTORIES.

Playa Power is an online coaching community designed for athletes to learn how to build their brand, grow their influence, and expand their commercial impact on and off the field.  

Over 8 weeks, athletes gain access to online masterclasses plus live tutorial sessions with leading marketing industry specialists from the world of sport.

THIS IS PLAYA POWER.

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PLAYA POWER IS:

8

WEEK PROGRAM

10

ONLINE MASTERCLASSES

4

LIVE SPECIALIST SESSIONS

1

COURSE BOOK TO BUILD YOUR PERSONAL BRAND

ATHLETE FEEDBACK

"The platform is really well laid out and easy to work through. Playa Power has given me a lot of insights on how to get the most out of my brand."

JAMAYNE TAUNOA-BROWN

FORMER NORTH-QUEENSLAND COWBOYS

"I want to use my journey and what I've been through to actually help other people. Finding my why through Playa Power has made it so much easier to be transparent and open with posting on social media."

CHELSEA BLISSETT

BRISBANE ROAR

"I wish I had this kind of support when I was playing, it would have allowed me to understand more about my personal brand. Back then, no one really talked about this, but this program can be life changing for many athletes out there."

NATE MYLES

QUEENSLAND MAROONS TEAM MANAGER

COACHING ATHLETES TO MARKETING VICTORIES.

START YOUR JOURNEY

Unlock 12 Months Access for $1,498 +GST per athlete

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1 For Athletes
2 For Brands
For Athletes

Coaching athletes to marketing victories

The Playa Power Coaching Program is an education system of video content, conversations with experts, tests to ensure your understanding of the material and friendly competition with your fellow athletes that all result in a brand that creates meaningful connections with fans.
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Coaching athletes to marketing victories
For Brands

Maximizing brands' investment in sport

You’ve identified the power of sport and how it can connect you more closely with your consumers and customers as a key marketing strategy. Every investment comes with a degree of risk, and relying on athletes and teams to tell your brand story is no different.
Learn more
Maximizing brands' investment in sport

COACHING SYSTEM

Playa Power starts with you, the athlete. You are at the center of what we do. Our goal is to get you ready for a new game. Evolution is constant in every sport. Our six step plan to learning a new approach and new skills will allow you to see results quickly and set you up to for continued success to find your power.

Modules made easy

Modules made easy

Your journey starts here. This is where you learn the basic skills and build the foundation for your brand. The Playa Power Coaching Program is an education system of video content, conversations with experts, tests to ensure your understanding of the material and friendly competition with your fellow athletes.

Twelve Masterclasses are the core of our Program. These will lead you through the objectives of your brand building, the strategies needed to be successful and, ultimately, the tactics you will leverage to create and execute your plans.

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  • The Online Presence Advantage
  • Understanding the Digital Landscape
  • What is Personal Brand?
  • Creating Your Brand
  • Telling Your Story
  • Where Your Content Goes
  • Execute like a Pro
  • Media Training
  • Managing Mistakes
  • Attracting Brand Partners
  • Community Leadership
  • Create Your Plan

Exclusive Training

Exclusive Training

Every athlete knows that the game never sleeps. If you’re not getting stronger and fitter, someone else is. Our Training regimen provides you with regular content, updates and conversations with mentors to ensure you’re always performing at the top of your game.

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News and Trends

Daily and weekly updates on all aspects of your game.

Events

Connect with the entire Playa Power community every month via Facebook Live.

Video Insights

Easily viewed, informative short videos shared several times per week.

Access to Coaches

Regular meetings with coaches to help you overcome challenges and find new approaches.

Podcasts

Twice a week, you’ll hear deep dive conversations about commercial and motivation approaches to your game and your marketing.

Coaching Athletes to Marketing Victories

Athletes need an education that will help them achieve their potential off-court so they can continue to win on-court.

0 billion
Aspiring athletes all over the globe.
0 %

of those athletes will compete at high levels like NCAA, Olympics or Professional.

0 million

athletes around the world with marketing potential.

0 billion

spent on social marketing alone.

12-18%

CAGR over the next three years.

The Sports Exec Solution at Scale

Your partners will help your brand make more meaningful, long-lasting connections to consumers who love sport.

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