Coaching Athletes


An athlete's personal brand is one of their most valuable assets. With Playa Power, we help you win on and off the field.



Your online marketing coach


12 x Signature Masterclasses


Ongoing Daily coaching & Content

Your journey starts here.

Playa Power is a coaching community staffed by the most experienced, knowledgeable, and helpful marketing professionals from the world of sport. Our coaching program will teach athletes how to manage their own brands to create a platform and presence that has impact, meaning, and earning potential.


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1 For Athletes
2 For Brands
For Athletes

Coaching athletes to marketing victories

The Playa Power Coaching Program is an education system of video content, conversations with experts, tests to ensure your understanding of the material and friendly competition with your fellow athletes that all result in a brand that creates meaningful connections with fans.
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Coaching athletes to marketing victories
For Brands

Maximizing brands' investment in sport

You’ve identified the power of sport and how it can connect you more closely with your consumers and customers as a key marketing strategy. Every investment comes with a degree of risk, and relying on athletes and teams to tell your brand story is no different.
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Maximizing brands' investment in sport


Sign up to Playa Power today and take your brand to the next level.


Playa Power starts with you, the athlete. You are at the center of what we do. Our goal is to get you ready for a new game. Evolution is constant in every sport. Our six step plan to learning a new approach and new skills will allow you to see results quickly and set you up to for continued success to find your power.

Modules made easy

Modules made easy

Your journey starts here. This is where you learn the basic skills and build the foundation for your brand. The Playa Power Coaching Program is an education system of video content, conversations with experts, tests to ensure your understanding of the material and friendly competition with your fellow athletes.

Twelve Masterclasses are the core of our Program. These will lead you through the objectives of your brand building, the strategies needed to be successful and, ultimately, the tactics you will leverage to create and execute your plans.

Exclusive Training

Exclusive Training

Every athlete knows that the game never sleeps. If you’re not getting stronger and fitter, someone else is. Our Training regimen provides you with regular content, updates and conversations with mentors to ensure you’re always performing at the top of your game.

News and Trends

Daily and weekly updates on all aspects of your game.


Connect with the entire Playa Power community every month via Facebook Live.

Video Insights

Easily viewed, informative short videos shared several times per week.

Access to Coaches

Regular meetings with coaches to help you overcome challenges and find new approaches.


Twice a week, you’ll hear deep dive conversations about commercial and motivation approaches to your game and your marketing.

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Written by Griffith University
Hosted by Megan Barnard & Katie Brown
With 12 industry experts

Coaching Athletes to Marketing Victories

Athletes need an education that will help them achieve their potential off-court so they can continue to win on-court.

0 billion
Aspiring athletes all over the globe.
0 %

of those athletes will compete at high levels like NCAA, Olympics or Professional.

0 million

athletes around the world with marketing potential.

0 billion

spent on social marketing alone.


CAGR over the next three years.

The Sports Exec Solution at Scale

Your partners will help your brand make more meaningful, long-lasting connections to consumers who love sport.

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