How Nike’s biggest athletes overcame “Imposter Syndrome”.

As the formal Global Director of Creative and Brand for Nike and Converse, John Hess was the man behind some of the words biggest athlete brands. Michael Jordan, Lebron James, Serena Williams Tiger Woods to name a few. Now, John shares some tips for Player Power athletes on how these superstars overcome the feeling of Imposter Syndrome.

“Imposter Syndrome” is the persistent sensation of feeling inadequate or the inability to believe that you deserve the success you have achieved. As athletes, you may have experienced this feeling before in your sport, but you overcome it by training and repetition. It’s the same thing when it comes to building your personal brand.

Attack it like an athlete and lean into your strengths.