Courses

  • 10 Videos

    MASTERCLASS 1: BRANDING STRATEGIES

    With Specialist Kristy Bloomfield Senior VP Global Marketing, Lyre's Spirits | Worked with XXXX & Coca-Cola

    Branding strategies refer to the deliberate and planned efforts undertaken by the individual to create, develop, and manage their brand image and identity. Learn about  crafting a unique and distinctive brand positioning that sets you apart from competitors and resonates with your target audience. A brand strategy outlines the goals and objectives for you as an individual athlete and provides a roadmap for success.
  • 11 Videos

    MASTERCLASS 2: DIGITAL LANDSCAPE

    With Specialist Jamie Teahan
    Chief Operating Officer, Vanquish Media Group | Worked with AOL

    Understand the digital landscape, its platforms, technologies, and channels. Learn to evaluate opportunities, reach target audiences, and promote your brand through effective content creation, profile optimisation, and engagement tactics. Aligning digital channels with marketing objectives, set measurable goals, develop targeted strategies, and utilise analytics for optimisation. This knowledge equips you to navigate the digital realm, connect with your audience, and achieve marketing and business goals. 

  • 9 Videos

    MASTERCLASS 3: PERSONAL BRANDING AND APPLICATIONS TO DIGITAL LANDSCAPE

    With Specialist Allana Ferguson
    TV Personality, Nine Entertainment | Former Dual International

    In this masterclass, you will identify your values, strengths, and unique selling points as an athlete. By setting clear goals and defining your target audience, you will lay the foundation for building a strong personal brand.

  • 7 Videos

    MASTERCLASS 4: SOCIAL MEDIA PLATFORMS

    With Specialist Gavin McGarry Founder of Jumpwire Media | Worked with Formula 1 & Redbull

    Social media platforms are important to elite athletes for their audiences as they provide a direct line of communication, facilitate fan engagement, offer accessible content, help build a personal brand, empower fans, and enable global reach. These platforms create opportunities for athletes to connect with their audience, deepen their fan base, and amplify their impact in the digital age.

  • 9 Videos

    MASTERCLASS 5: CONTENT CREATION FOR SOCIAL MEDIA

    With Specialist Tom Maynard, Founder of Amplify Creative Agency and works with Tik Tok and Meta

    Content creation for social media is important to elite athletes as it allows them to build and enhance their personal brand, engage with fans, share inspiring stories, attract sponsorships, control their narrative, and capitalise on commercial opportunities. It is a powerful tool for athletes to connect with their audience, expand their influence, and leverage their success both on and off the field.

  • 7 Videos

    MASTERCLASS 6: STORYTELLING

    With Specialist John Hess, Founder of JumpTurn. Previously Nike & Converse Global Executive

    In this Masterclass, participants will understand how storytelling can be used as a powerful tool for communication and engagement. Through effective storytelling, elite athletes can differentiate themselves in a crowded digital landscape, attract sponsorships and endorsement opportunities, and cultivate a dedicated fan base. It allows them to extend their influence beyond the field of play and leverage social media as a powerful tool for building their personal brand and connecting with their audience in meaningful ways.

  • 7 Videos

    MASTERCLASS 7: BRAND CRISIS MANAGEMENT

    With Specialist Sarah Widera, Founder of Scoop Communications and previously with FIFA & Fox Sports

    Personal brand is an asset that can significantly impact an athlete’s career, endorsements, and public image. Elite athletes often have a large following and are considered role models, which means any negative events or controversies surrounding them can quickly damage their reputation and brand. This Masterclass is crucial in protecting athletes’ valuable personal brand and reputation. By implementing an effective crisis management plan, athletes can respond swiftly and transparently to mitigate the damage caused by crises, rebuild trust, and maintain their marketability and commercial viability.

  • 11 Videos

    MASTERCLASS 8: PERSONAL BRAND COMMERCIALISATION

    With Specialist Gracie Strawn, Influencer & Partnership Manager at Vanquish Media Group

    By the end of this masterclass, athletes will be equipped with the knowledge and techniques required to successfully commercialise their personal brand. They will have the ability to create impactful sales presentations, collaborate with athlete managers, implement go-to-market strategies, and effectively pitch to secure valuable sponsorships, ultimately enhancing their marketability and achieving their commercial goals.

  • 9 Videos

    MASTERCLASS 9: AUDIENCE ENGAGEMENT FOR COMMERCIALISING YOUR PERSONAL BRAND

    With Specialist Charles Shelton-Agar, General Manager of Audience Growth at News Corp. Previously with Racing, AFL & NRL

    This masterclass focuses on understanding your audience's preferences and interests to effectively commercialise your personal brand. By the end of this masterclass, you will have a solid understanding of audience analysis and engagement techniques tailored to commercialising your personal brand. By engaging your audience, you can build a loyal fan base, increase brand visibility, attract sponsorships, and ultimately achieve commercial success in promoting and monetising your personal brand.

  • 6 Videos

    MASTERCLASS 10: COLLABORATIONS, PARTNERSHIPS AND RELATIONSHIP MANAGEMENT

    With Specialist Liz Graham, Head of Brand & Advertising at RAMS, Westpac Group. Previously worked with Vodafone and QRL

    ⚡️ NOW LIVE ⚡️

    By the end of this Masterclass, athletes will have a deep understanding of the value of collaborations, partnerships, and effective relationship management in their personal and professional journey. They will be equipped with practical skills and strategies to build and nurture collaborative relationships, manage sponsor partnerships, and leverage their connections within the sports industry. These skills will empower athletes to enhance their personal brand, expand their network, and achieve greater success in their athletic careers.

  • 12 Videos

    MASTERCLASS 11: LEGAL CONSIDERATIONS AND FINANCIAL MANAGEMENT

    With Specialist Sarah Galbally, Director of Neon Legal, working with the Western Bulldogs and AFL

    By the end of this masterclass, athletes will have a solid understanding of the legal considerations specific to their online presence and the importance of seeking legal advice. They will also be equipped with financial management skills, enabling them to develop a sound financial plan for their personal brand and online presence, explore revenue opportunities, protect their brand interests, and build a sustainable financial foundation for their athletic careers and beyond

  • 9 Videos

    MASTERCLASS 12: PERSONAL BRAND DEVELOPMENT & LONG-TERM SUCCESS

    With Specialist Ben Facey, Marketing Consultant at Greatness Gathers. Previously worked with Taylor Swift, U2, Foxtel and Universal

    ⚡️ NOW LIVE ⚡️

    In this capstone masterclass, athletes will learn how to create a comprehensive personal branding and marketing plan that sets the foundation for long-term success in their athletic careers. The module emphasises the importance of continuous adaptation and lifelong learning in staying relevant and maintaining a strong public image. Athletes will explore the process of setting clear goals, developing actionable strategies, and implementing their plans effectively to achieve their desired outcomes./p>