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In our Power Playa series, we shine the spotlight on our athletes who are excelling on the Playa Power platform and changing the game for athletes everywhere.
Meet Aston Wypych-Coles, a professional BMX athlete who joined the Playa Power community in January. Aston was on track to compete for a spot at the 2024 Paris Olympics when he unfortunately suffered a serious ankle injury earlier this year. Since then, Aston has completed the Playa Power Masterclass series and is working on building his personal brand outside of BMX.Â
Leveraging the insights and strategies from Playa Power, Aston has seen rapid growth and success! In just over a month, he’s captivated over 180k viewers on YouTube, creating content about another passion of his – gaming and PC technology. His evolving brand is gaining momentum, backed by dynamic partnerships with Oakley, Fist Handwear, and Prophecy BMX.
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