Programs

Your pathway. Built for the long term.

Playa Power offers a structured ecosystem to support athletes at every stage, from early foundations to elite brand execution.

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OUR PROGRAMS

Structured brand development systems designed for athletes at every stage. From foundation to elite, we’ll guide you through building your professional presence.

Coming soon

Foundation Class

Start strong.
Build what lasts.

$99

Best for athletes early in their journey or new to personal brand.

  • Foundational education
  • Core principles and language
  • Entry into the Playa Power ecosystem
Coming soon

Masterclass Package

The complete athlete brand playbook.

$599

Best for self-driven athletes who want the full system without coaching.

  • Full curriculum access
  • Tools, frameworks and templates
  • Learn and apply at your own pace

Premium Tier

Your brand.
Built with you.

$2,500

Best for athletes who want outcomes with guidance and structure.

  • Guided education
  • Structured support and feedback
  • Help applying the system to real opportunities
Sign Up
Coming soon

Ultra-Premium Concierge

You perform. We help manage your brand

$10,000

Best for elite athletes seeking high-touch execution support

  • Done-with-you and done-for-you brand execution
  • Priority access and delivery support
  • Bespoke approach

Built with education, credibility and care

Curriculum written by

Griffith University

12 months access

Long-term support

Secure payments

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Trusted by teams

Across multiple sports

What You Get Inside PLAYA POWER

No hype. No shortcuts. Just the fundamentals done properly.

10

WEEK PROGRAM

A step-by-step system designed to help you build a personal brand that attracts sponsorships, media exposure and career opportunities while you’re still competing.

10

MASTERCLASSES

Each masterclass breaks down a key part of building your brand from positioning and content to visibility and opportunities so you know exactly what to do at every stage.

04

LIVE EXPERT SESSIONS

Work directly with sports marketing experts to refine your brand, get feedback and apply what you’re learning in real time.

01

COURSE PLAYBOOK

A structured, chapter-based guide that follows the entire program giving you exercises, frameworks and tools to build your personal brand as you progress through each masterclass.

Frequently

asked questions

Because opportunities increasingly appear before athletes reach their peak. Today’s athletes are visible earlier through social media, broadcast coverage and digital media. Those who develop clarity about their identity and communication early are far better prepared when opportunities appear. Athletes who wait until their career peaks often realise they should have started much earlier. Playa Power helps athletes prepare before those moments arrive.

No, Playa Power is not built around follower counts. The program focuses on helping athletes develop identity, positioning and professional credibility. Whether you have 50 followers or 50,000, the principles are the same. What matters most is understanding who you are, what you stand for and how to present yourself professionally during and beyond your sporting career.

No, Social media is only a small part of an athlete’s professional presence. Playa Power focuses on the foundations of personal brand, including:

  • Identity and positioning
  • Professional bio and profile development
  • Communication and reputation
  • Media and sponsor readiness
  • Long-term career thinking

This is structured brand development, not influencer coaching.

Playa Power is designed for athletes who are serious about their future, regardless of sport or level. Many athletes join when they are:

  • Entering elite pathways
  • Competing professionally

 

Start building

what lasts.

Registration closes 14 April 2026
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