COACHING ATHLETES TO MARKETING VICTORIES.
Playa Power is an online coaching community designed for athletes to learn how to build their brand, grow their influence, & expand their commercial impact on & off the field. Â
Over 8 weeks, athletes gain access to online masterclasses plus live tutorial sessions with leading marketing industry specialists from the world of sport.
THIS IS PLAYA POWER.
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WHY CHOOSE PLAYA POWER?

08
WEEK PROGRAM
Get 12 months access to the online masterclasses to complete the courses at your own pace.
10
ONLINE MASTERCLASSES
Masterclass curriculum written by Griffith University
04
LIVE EXPERT SESSIONS
Connect with other athletes and deep dive into course topics with live sessions with sports marketing experts.
01
COURSE BOOK
Complete the exercises each week to build your personal brand strategy across the course.
ATHLETE FEEDBACK

"The platform is really well laid out and easy to work through. Playa Power has given me a lot of insights on how to get the most out of my brand."
JAMAYNE TAUNOA-BROWN
FORMER NORTH-QUEENSLAND COWBOYS

"I want to use my journey and what I've been through to actually help other people. Finding my why through Playa Power has made it so much easier to be transparent and open with posting on social media."
CHELSEA BLISSETT
BRISBANE ROAR

"I wish I had this kind of support when I was playing, it would have allowed me to understand more about my personal brand. Back then, no one really talked about this, but this program can be life changing for many athletes out there."
NATE MYLES
QUEENSLAND MAROONS TEAM MANAGER
COACHING ATHLETES TO MARKETING VICTORIES.
START YOUR JOURNEY
COMMENCiNG 23 JULY 2025
Unlock 12 Months Access for $1,498+GST per athlete
For Athletes
Coaching athletes to marketing victories

For Brands
Maximizing brands' investment in sport

COACHING SYSTEM

Modules made easy
Modules made easy
Your journey starts here. This is where you learn the basic skills and build the foundation for your brand. The Playa Power Coaching Program is an education system of video content, conversations with experts, tests to ensure your understanding of the material and friendly competition with your fellow athletes.
Twelve Masterclasses are the core of our Program. These will lead you through the objectives of your brand building, the strategies needed to be successful and, ultimately, the tactics you will leverage to create and execute your plans.
- The Online Presence Advantage
- Understanding the Digital Landscape
- What is Personal Brand?
- Creating Your Brand
- Telling Your Story
- Where Your Content Goes
- Execute like a Pro
- Media Training
- Managing Mistakes
- Attracting Brand Partners
- Community Leadership
- Create Your Plan
Exclusive Training
Exclusive Training
Every athlete knows that the game never sleeps. If you’re not getting stronger and fitter, someone else is. Our Training regimen provides you with regular content, updates and conversations with mentors to ensure you’re always performing at the top of your game.
News and Trends
Daily and weekly updates on all aspects of your game.
Events
Connect with the entire Playa Power community every month via Facebook Live.
Video Insights
Easily viewed, informative short videos shared several times per week.
Access to Coaches
Regular meetings with coaches to help you overcome challenges and find new approaches.
Podcasts
Twice a week, you’ll hear deep dive conversations about commercial and motivation approaches to your game and your marketing.
Coaching Athletes to Marketing Victories
Athletes need an education that will help them achieve their potential off-court so they can continue to win on-court.
of those athletes will compete at high levels like NCAA, Olympics or Professional.
athletes around the world with marketing potential.
spent on social marketing alone.
12-18%
CAGR over the next three years.
The Sports Exec Solution at Scale
Your partners will help your brand make more meaningful, long-lasting connections to consumers who love sport.